“Americans, as individuals, are charitable. According to an article published in The NonProfit Times, charitable giving will increase between 5% and 6% in 2014. But while the behavior of individuals is generous, corporate donations lag. A study of 70 of America’s largest companies found that while corporate profits have skyrocketed, cash donations have increased only 3% in 2014.
Marc Benioff, CEO of Salesforce, makes a strong case for corporate giving. In Beyond the Cloud, Benioff describes the 1:1:1 model that has guided the company philosophy from the beginning: 1% time, 1% of equity, 1% product. Employees engage in meaningful paid community service; founding stock is used for grants and monetary assistance to those in need; and subscriptions of Salesforce are donated to non-profits, helping them increase their operating effectiveness. I use this model at Outbox Systems, as well.
CEOs who sponsor employees to serve in the community not only do good charitable work, but they also benefit their companies in a number of ways. Corporate giving ensures the right kind of employee is attracted to your company, encourages a positive and productive work environment, fosters strong coworker relationships, and, of course, does great things for your community.”